Guides on FDDs, earnings claims, franchisee due diligence, and how to evaluate franchise opportunities like an experienced investor.
Before you write a check for a franchise, there's one document you need to understand inside and out. Here's how to read it like a pro.
The FDD is designed to disclose, not to sell. Here's what to look for when the numbers and the narrative don't quite add up.
Item 19 is the most important section of the FDD for your investment decision. It's also the most misread. Here's how to interpret it correctly.
Item 20 of every Franchise Disclosure Document contains the names and phone numbers of every franchisee in the system. Most buyers never call them. Here's why you should — and exactly how to do it.
The Franchise Disclosure Document is the most important document in franchise due diligence. It's also an incomplete picture. Here's what's missing — and how to fill in the gaps.
Most people evaluate franchises one at a time, which makes it almost impossible to know if what you're seeing is good, bad, or average. Here's a framework for making an apples-to-apples comparison.
The people already operating the franchise you're considering will tell you things no FDD, no broker, and no discovery day ever will. Here's exactly what to ask — and how to listen to the answers.
A step-by-step checklist for evaluating every item in a Franchise Disclosure Document.